
A classic portrait series commissioned by Pyxel GmbH in Lucerne. The aim was to create minimal, authentic portraits that highlight the individuality of each team member.
I particularly enjoy working with people who aren’t used to being in front of the camera and bringing them into their best light. The reactions are always interesting, as many believe they’re not photogenic – which often isn’t actually true. Creating a sense of ease and confidence in front of the camera is one of my key roles in a shoot like this.
YEAR
LOCATION
LINK
2026
Luzern, Switzerland










A classic portrait series commissioned by Pyxel GmbH in Lucerne. The aim was to create minimal, authentic portraits that highlight the individuality of each team member.
I particularly enjoy working with people who aren’t used to being in front of the camera and bringing them into their best light. The reactions are always interesting, as many believe they’re not photogenic – which often isn’t actually true. Creating a sense of ease and confidence in front of the camera is one of my key roles in a shoot like this.
YEAR
LOCATION
LINK
2026
Luzern, Switzerland










©2025 Elias Rösli